For every KB that gets transferred through your personal LTE antenna, you will get a revenue share. The idea is that you become a sort of mini-LTE ISP to which others can connect. A personal LTE antenna in your home that not only gives service to you but also to neighbours and people close to your home. What is a personal antenna? A personal antenna is a nanocell LTE antenna. Instead specially designed “Personal Antennas” should be sold to everybody who wants one. However unlike Free, the operator’s network should not be built with unreliable WiFi hotspots. However instead of doing heavy investments in installing antennas everywhere, Blue Ocean Mobile should only install antenna’s in those areas where few people live but connectivity is required, e.g. Blue Ocean Mobile should focus on LTE and try to win LTE licenses. Mobiles should not be subsidized but cheap mobile loans should be offered for those that do not bring their own device. In line with Free’s example, call costs should be eliminated, including international costs. So how would Blue Ocean Mobile do it differently? To make up for not subsidizing mobiles, you can get mobile loans which means you have some sort of permanence. You are often free to change whenever you want. They do not have their own network as such they do not need to invest in it. MVNOs try to compete on price and most often do not subsidize mobiles. They also have very complex pricing plans and as such need heavy investments in BSS. Operators spend a lot of their money investing in the roll out and maintenance of their networks. Mobile phones are subsidized up to 24 months and as such you need to stay with them for at least this period. International calls however are still charged extremely expensive. Traditional operators focus on charging heavily for calls and SMS although lately more and more packages with free minutes are available. So why not do a Blue Ocean Strategy exercise in this blog post. The only telecom players, I know of, that implemented some blue ocean strategies are Free in France, GiffGaff in the UK and Freedompop in the USA. industries exciting again, so why not apply it to the telecom market. Blue Ocean Strategies have made the Circus, Wine, Gaming, Airline, etc. None of the incumbant telecom providers has put into place any Blue Ocean Strategies.
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